Sarah Papadopoulou

Senior Deliverability Manager, Moosend / Sitecore
14:05 - 14:45

June 1 Main Stage

Outsmarting Scammers: Proactive Strategies for Safeguarding Deliverability and Reputation

Join our insightful session with seasoned industry expert Sarah Papadopoulou, as they share valuable lessons learned from combating scammers, detecting fraudulent accounts, and ensuring email campaign integrity. In this eye-opening presentation, attendees will discover:

1. Innovative strategies and techniques for rapidly identifying and mitigating scammers, minimizing the impact on deliverability and sender reputation.
2. An in-depth analysis of high-risk regions and IP addresses, with insights into proactively managing potential threats from these sources.
3. Real-world examples and case studies illustrating success in outmaneuvering scammers, offering valuable lessons for ESPs seeking to enhance their security and deliverability.
4. The importance of fostering a culture of vigilance and collaboration within the organization to stay ahead of evolving scammer tactics and maintain a secure email sending environment.
5. Recommendations and best practices for ESPs to implement in their fight against scammers, based on proven approaches from industry leaders.

Don't miss this opportunity to learn from the experience and expertise of email marketing professionals in safeguarding deliverability and reputation in the face of ever-evolving scammer threats. Equip yourself with the knowledge and tools needed to protect your ESP and ensure the success of your email campaigns.

14:00 - 14:45

June 2 Main Stage

Revolutionising the ESP Journey: Mastering Vetting & Onboarding for Unrivalled Success

Join our panel of experts as they delve into the importance of effective vetting and onboarding for SaaS-based martech platforms, ESPs, ISPs and others. Discover how proper client vetting and seamless onboarding experiences can significantly impact client satisfaction, platform reputation, and deliverability standards. Learn about the power of collaboration across vendors, platforms, and service providers in ensuring success.

Our panelists will share best practices and considerations for comprehensive client vetting, including assessing clients' email marketing practices, history, and compliance with data privacy regulations. They will also discuss strategies for enhancing the onboarding experience, such as establishing clear expectations, providing tailored training, and facilitating communication between clients and relevant partners.

Explore the role of automation and tools in streamlining the vetting and onboarding processes, with insights on leveraging technology to improve efficiency and effectiveness. And finally, engage in a panel discussion from diverse industry perspectives, sharing best practices, challenges, successes, and opportunities for further improvement and partnership in the vetting and onboarding experience. Don't miss this informative and collaborative session at The Deliverability Summit!