Pavel Pola

E-mailing enthusiast and CEO, Etnetera Activate a.s.

Pavel has been in e-mail marketing business for over 9 years, helping clients of all sizes to achieve better results. He is working with brands like Notino, Beiersdorf (NIVEA), Bata, ROSSMANN and many others.

11:15 - 12:00

1 June Breakout

What is the deliverability about and why should I care?

Undelivered e-mail cannot sell - that's my everyday mantra. But what is it all about? What all those technically sounding issues mean? And how does it influence my overall results? Should I care about the deliverability or should I leave it to the e-mail marketing tool I am paying for?
Pavel will guide you through the whole process and explain all necessary technical terms so everybody could understand what they mean. He will present benefits you could gain when you take care of your reputation. And he will also share first-hand experience how far it could go when you don't follow the best-practices and recommendations.

Take Aways:

  • You will get better understanding about how all e-mail is processed on the receiver's side
  • You will understand the difference between delivery and deliverability
  • You will gain some insights about best-practices and recommendations for superb reputation