June 1 Main Stage
The Power of Data-Driven Deliverability: Insights and Innovations
Join Matthew Grove, Senior Manager of Engineering at Intuit Mailchimp, as he shares his insights and experience in leveraging data-driven strategies to optimise email delivery and deliverability.
June 2 Main Stage
Power in Your Hands: Owning Your Email Infrastructure
1. The essential differences between various email infrastructure components, such as on-premise MTAs and SaaS solutions, and how they impact your email strategy's control, customization, and adaptability.
2. The influence of different email infrastructure choices on email deliverability, sender reputation, and maximizing the success of your email marketing campaigns.
3. Compelling real-world examples and case studies that illustrate the advantages of various email infrastructure components, including on-premise MTAs, in overcoming deliverability challenges and improving performance.
4. The importance of in-house expertise and resources to manage your email infrastructure, including staying current with industry best practices and emerging trends.
5. Weighing the trade-offs between owning different parts of your email infrastructure, such as your MTA, and opting for SaaS solutions, considering factors such as costs, scalability, and technical complexity.
Throughout this informative panel discussion, delegates will hear from experienced email infrastructure professionals, sharing their experiences and insights on the benefits of various email infrastructure components in the context of email deliverability. This session will provide valuable information for businesses and marketers considering the best email infrastructure solutions for their unique needs.