Martin Schwill

Senior Deliverability Manager, Mailkit

Experienced analyst, MTA engineer and data administrator with a demonstrated history of working in the information technology and services industry. Skilled in Data Analysis, MTA Management, Databases, Scripting and Programming, Communication, Team leadership and management.

10:15 - 11:00

June 2 Main Stage

Power in Your Hands: Owning Your Email Infrastructure

Join us for an insightful panel discussion at the Deliverability Summit, where our email infrastructure experts will explore the entire spectrum of email infrastructure solutions, including the critical choice between owning your Mail Transfer Agent (MTA) and leveraging the power of SaaS solutions. In this engaging debate, our panelists will share their knowledge on:

1. The essential differences between various email infrastructure components, such as on-premise MTAs and SaaS solutions, and how they impact your email strategy's control, customization, and adaptability.
2. The influence of different email infrastructure choices on email deliverability, sender reputation, and maximizing the success of your email marketing campaigns.
3. Compelling real-world examples and case studies that illustrate the advantages of various email infrastructure components, including on-premise MTAs, in overcoming deliverability challenges and improving performance.
4. The importance of in-house expertise and resources to manage your email infrastructure, including staying current with industry best practices and emerging trends.
5. Weighing the trade-offs between owning different parts of your email infrastructure, such as your MTA, and opting for SaaS solutions, considering factors such as costs, scalability, and technical complexity.

Throughout this informative panel discussion, delegates will hear from experienced email infrastructure professionals, sharing their experiences and insights on the benefits of various email infrastructure components in the context of email deliverability. This session will provide valuable information for businesses and marketers considering the best email infrastructure solutions for their unique needs.