Kath Pay

Founder, Holistic Email Marketing

Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

16:00 - 16:40 PM

10 December Main Stage

From 0% to 100% Deliverability at Gmail

Be warned, the following sentence can spike fear in even the hardiest and most experienced email marketer: “Our Gmail deliverability is down!”.

Those of us who have been in this situation know that deliverability is an art, but it often has been thought of as being a mystical art. Happy to say, you do not need to become a mystic or a magician to have good deliverability – just some solid know-how and a lot of common sense.Join Kath Pay, who has been practising the art of deliverability for over 16 years, and see how her client improved their deliverability and went on to reap a 297% YoY increase in revenue for their Black Friday and Christmas campaigns.

16:40 - 17:00 PM

10 December Main Stage

Ask the Experts: Kath and the Holistic Email team

Questions about the presentation or anything about email marketing at all really? Kath and her team are on hand to answer your questions.