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Jasper Kolwijck

Lead Email Marketing, KPN

Jasper is a professional, hard-working, and detail-oriented experienced B2B & B2C marketeer. In 2017 he moved from Exact (B2B), the biggest financial software company in the Netherlands, to KPN, the biggest Telco company in the Netherlands. He has been focusing at KPN on enabeling B2C marketeers for crafting more data drive marketing campaigns, working closely together with IT, Digital and CRM & Analytics. Also focusing on increasing the approachable customer base for direct marketing. Since May 2020 he moved to another position as Lead / Product Owner of the Email & Messaging team which enables the consumer and business marketing teams creating BTL journeys.

16:35 - 17:00

June 1 Main Stage

Switching Gears: Overcoming the Hurdles of Deliverability Onboarding with a New ESP

Best practices in Deliverability onboarding a brand new ESP or From Selligent to Adobe: A Marketer's Guide to a Seamless ESP Migration

 

Embarking on the journey of migrating to a new Email Service Provider (ESP) can be a daunting task, filled with numerous challenges and obstacles. In this insightful session, learn from an experienced marketer who successfully navigated the complexities of transitioning from Selligent to Adobe Experience Cloud. Discover the key takeaways and best practices for onboarding a new ESP, ensuring a smooth and efficient migration process.

Attendees can expect to gain valuable insights on:

1. Developing a rock-solid IP warming plan, with careful consideration of email volumes and recipient domains, particularly Microsoft.
2. Managing email response data when double running, ensuring a seamless transition and minimal disruption to ongoing campaigns.
3. Prioritizing deliverability as a critical factor during the onboarding process, focusing on authentication, reputation, content, and engagement.
4. Real-world examples and lessons learned from the presenter's firsthand experience in navigating the challenges of migrating to a new ESP.
5. Practical advice and guidelines for marketers considering or in the process of migrating to a new ESP, helping them avoid common pitfalls and achieve success.

Don't miss this opportunity to learn from a seasoned professional who has successfully tackled the challenges of onboarding a new ESP. Equip yourself with the knowledge and strategies needed to ensure a smooth and successful migration, safeguarding your deliverability and email marketing success.