This session will explore how to use dynamic personalization of magazine content in e-commerce e-mailing to create an engaged community of photographers. Jan Krčmář, Marketing Automation Specialist Team Lead @SmartEmailing, will discuss the Megapixel use-case, which is an automated solution that recommends magazine content to e-mail recipients based on their customer behavior. Attendees will learn how to use dynamic personalization to create a more engaging e-mail experience, how to use customer behavior to personalize content, and how to use automated solutions to build an engaged community of photographers.