Marketing Automation Specialist Team Lead, SmartEmailing
Jan is a marketing automation expert and the team lead of the e-mail specialists department at SmartEmailing. He loves data and finding opportunities to use it for the most personalized customer experience. He helps SmartEmailing clients find new opportunities for creating automated communications, and considers sophisticated emailing the most important communication channel for any modern business.
14:50 - 15:15
June 2 Main Stage
Dynamic personalization of magazine content in e-commerce e-mailing
This session will explore how to use dynamic personalization of magazine content in e-commerce e-mailing to create an engaged community of photographers. Jan Krčmář, Marketing Automation Specialist Team Lead @SmartEmailing, will discuss the Megapixel use-case, which is an automated solution that recommends magazine content to e-mail recipients based on their customer behavior. Attendees will learn how to use dynamic personalization to create a more engaging e-mail experience, how to use customer behavior to personalize content, and how to use automated solutions to build an engaged community of photographers.