Guy Hanson

VP, Customer Engagement, Validity

Guy is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognised as an email & data expert and thought leader.
Over the past decade Guy led Return Path’s global consulting team and worked with world-famous clients across 6 continents to improve their email delivery, subscriber engagement and revenue.
Now Validity’s VP for Customer Engagement (International), he continues to explore his passion for email and data and share it with his clients to maximise their program value. He’s a strong believer in giving back to his community, speaking at flagship events, providing training, and producing fresh and insightful thought leadership
Outside of work, Guy has had long-term involvement with the DMA, currently sitting on the email council and involved with key pieces of research. He is a regular contributor to the industry press, and a 3-time finalist as data storyteller of the year!

10:25 - 10:45 AM

10 December Main Stage

Ask The Experts Anything

Join Team Validity and ask your deliverability questions, there is no such thing as a stupid question. From Deliverability Terminology to Deliverability woes.

13:15 - 14:00 PM

10 December Main Stage

Disruption & Evolution: Why Email Shone in the 2020 Darkness

In marketing, we often talk about disruptions and going viral. In 2020, it was a real virus that turned marketing temporarily upside down. Validity has carried out an in-depth examination of 2020’s global email data, and Guy will review unique analysis to explain what happened, the impact on email deliverability and engagement, the rapid evolution as email programs adapted, and how to apply these lessons to improve future campaign performance. Joining Guy will be Antony Humphreys from the RSPB, who will provide illustrations, explaining how RSPB responded to the Covid crisis by expanding email activity to reach the widest possible audience – while maintaining great deliverability in the process.

Attendees will learn:

• What happened in the world of email as Covid-19 took off.

• How the email landscape radically shifted and programs adapted.

• What successful email marketers like RSPB are doing now.

• Key learnings as you prepare your email program for 2021.

10:00 - 11:30 AM

Roundtable Discussions Expo Area

Ask The Experts Anything

Join Team Validity and ask your deliverability questions, there is no such thing as a stupid question. From Deliverability Terminology to Deliverability woes.