In marketing, we often talk about disruptions and going viral. In 2020, it was a real virus that turned marketing temporarily upside down. Validity has carried out an in-depth examination of 2020’s global email data, and Guy will review unique analysis to explain what happened, the impact on email deliverability and engagement, the rapid evolution as email programs adapted, and how to apply these lessons to improve future campaign performance. Joining Guy will be Antony Humphreys from the RSPB, who will provide illustrations, explaining how RSPB responded to the Covid crisis by expanding email activity to reach the widest possible audience – while maintaining great deliverability in the process.
Attendees will learn:
• What happened in the world of email as Covid-19 took off.
• How the email landscape radically shifted and programs adapted.
• What successful email marketers like RSPB are doing now.
• Key learnings as you prepare your email program for 2021.
Join our version of video chat roulette and network directly with your peers.
Be warned, the following sentence can spike fear in even the hardiest and most experienced email marketer: “Our Gmail deliverability is down!”.
Those of us who have been in this situation know that deliverability is an art, but it often has been thought of as being a mystical art. Happy to say, you do not need to become a mystic or a magician to have good deliverability – just some solid know-how and a lot of common sense.Join Kath Pay, who has been practising the art of deliverability for over 16 years, and see how her client improved their deliverability and went on to reap a 297% YoY increase in revenue for their Black Friday and Christmas campaigns.
Meet with your other delegates and peers in our one to one video chat roulette session.
Visit our generous sponsors and partners in the Expo area and see what they have available on offer for you.
A group discussion where delegates can come on cam to network with speakers, organisers, sponsors and other delegates. Ask questions and more.