King’s Day Planning

As you plan your trip to Amsterdam for the Deliverability Summit, it’s essential to be aware of the festivities and potential disruptions surrounding King’s Day, which falls on April 26th, the day after our conference. King’s Day, or “Koningsdag” in Dutch, is a national holiday celebrating the birthday of King Willem-Alexander. It’s a time when the entire country, especially Amsterdam, comes alive with vibrant orange colors, lively street parties, and festive celebrations. Here’s what you need to know to make the most of your King’s Day experience and navigate the city during this exciting time.

The history

King’s Day has been celebrated in the Netherlands since the late 19th century, initially as Queen’s Day, until the accession of King Willem-Alexander in 2013. It’s a day to honor the Dutch royal family and express national pride. The festivities showcase the country’s unity and the Dutch people’s love for their monarchy.

What to expect

How to prepare

King’s Day in Amsterdam is a unique and unforgettable experience. By understanding what to expect and preparing accordingly, you can fully immerse yourself in the celebrations while minimizing any potential inconveniences. Embrace the orange spirit, join in the festivities, and create lasting memories in the vibrant city of Amsterdam during this special time.


If you have any further questions or need assistance planning your King’s Day experience, don’t hesitate to reach out to us. We’re here to ensure that your time in Amsterdam, both during and after the Deliverability Summit, is enjoyable and memorable.

Happy King’s Day, and we look forward to celebrating with you in Amsterdam!

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