schedule details Agenda
The agenda is a work in progress and subject to significant changes and updates.
Online sessions 15th-16th April 2025
In Person in Amsterdam 24th-25th April 2025
26th April King's Day Experience (Premium Networking Activity).
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schedule
Registration & Networking
Coffee, Pastries and Registration
Learning from deferrals: tuning your MTA for better deliverability
Syed Alam
Workshop: Scientific approach to solving deliverability problems
Laura Atkins
Lunch Break
Networking Lunch Break, sandwiches and refreshments Lunch sponsored by TBC
Welcome
Andrew Bonar
Message from our sponsors
Willem Stam
Opening Keynote
Udeme Ukutt
Stuck on the Tracks: Email’s Innovation Problem
Eline van der Vorm
Getting your head out of the cloud
Mike Hillyer
a guide to migrating from SaaS to on-prem email infrastructure.
“Mental Model” Differences Between MTAs
David Harris
a guide to migrating from SaaS to on-prem email infrastructure.
Break
Sponsored by ZeroBounce and EasyDMARC
Why do data protection authorities still tolerate email spoofing?
Prof. Dr. Ronald Petrlic
In this talk, Prof. Dr. Ronald Petrlic from the Nuremberg Institute of Technology will focus on the role of data protection authorities in enforcing standard mechanisms such as SPF and DKIM by controllers. He will highlight how the authorities have been largely inactive on this issue, tolerating non-compliance. Emphasising the situation in Germany, Prof. Dr. Petrlic notes that German DPAs concentrate significantly on email security, albeit on the wrong details. Additionally, he will present a longitudinal study of approximately 130,000 German companies regarding their implementation of SPF and DMARC, demonstrating the impact of regulations such as PCI.Take Aways: Non-enforcement of state of the art security measures; longitudinal Study of companies‘ mail servers; impact of regulation
Machine Learning for Bounce Management
Steve Tuck
The intertwining of Deliverability, DMARC, and Operations
Mohammed Zaman
Bringing the MTA In-house: Lessons Learned at Klaviyo
Liam Kelly
Happy Hour Welcome from Kickbox
Networking Break
Kickbox Happy Hour
Networking Break Sponsored by Kickbox
Welcome Coffee
Coffee, Pastries and Registration
Welcome Day 2
Andrew Bonar
EngagingNetworks TBC
Gwynne Dixon
Introducing Dynamic Email Operations
Anders Långsved
Say No to Bots, Bounces & Bad Data: From Collection to Engagement
Jennifer Nespola Lantz
Autobots, roll out—into a cleaner, more engaged email list! In the digital battle against bots, bounces, and bad data, your email campaigns need their spark to be high-performing, highly-efficient machines."Say No to Bots, Bounces & Bad Data: From Collection to Engagement" is your transformative guide to becoming a master of email list optimization. Learn how to combat bot submissions, remove bad data, and keep your lists performing at their peak. From deploying defenses like CAPTCHA and email validation to fine-tuning list hygiene to tuning engagement to maintain your list ongoing, this session will equip you to transform your email strategy into a well-oiled machine that delivers results.Takeaways: 1. Activate Your Defenses (Real-Time Validation & Captcha):Don’t let Decepticons (aka bots) invade your email lists. Use Captcha and real-time validation to ensure every collected email is valid and human.2. Roll Out a Maintenance Plan (Lifecycle Hygiene):Keep your list in fighting shape with regular engagement tracking, bounce management, and proactive cleaning.3. Know When to Shift Gears (Removing Inactive Contacts):Understand the lifecycle of your list, knowing when to re-engage subscribers or remove outdated, inactive contacts.4. Neutralize the Enemy (Bot Identification):Spot bot activities in campaigns to better measure success and prevent them from disrupting your performance.
DMARC Adoption & ESP Practices
Hovsep Najarian
Lunch Break
Networking Lunch Break, sandwiches and refreshments Lunch sponsored by TBC
Ask Me Anything: The Struggles of Anti-Abuse Teams—Fighting Bad Actors
Jennifer Nespola Lantz
Expert insights on building, scaling and securing high-volume email platforms
Maarten Oelering
Break
Sponsored by Bouncer
Panel Blocklists
Yves-Marie Le Pors-Chauvel
Topic TBC: Panel discussion ISP's & MBPs
Marcel Becker
Topic TBC : ESP Panel
Martina Lipp
Emailexpert Happy Hour
Networking Break Sponsored by Emailexpert
Arrivals & Registration
Coffee, Pastries and Registration
DMARC Workshop
Todd Herr
The What, Why, and How of DMARC
Workshop Analytics
Kevin Steba
Networking Lunch
Networking Lunch Break, sandwiches and refreshments
WORKSHOP: Scaling MTA Infrastructure
David Harris
Advanced look at Antibots
Jakub Olexa
All the bounces we cannot see: A deferral story
Yves-Marie Le Pors-Chauvel
When you work in email deliverability industry, you constantly hear about Bounce processing, eventually blocking bounced addresses and possibly unsubscribing bounce addresses... In short, processing bounces is the absolute basis of email deliverability! But then, what about Deferrals: Should they be processed? How? Does this only concern senders running their own MTA or also senders using ESPs? What are the impacts?
Arrivals & Registration
Coffee, Pastries and Registration
Meet the Minds Behind KumoMTA: Ask Us Anything
Mike Hillyer
Talking Deliverability with Developers
Jon Burke
This session delves into the challenges that arise when discussing email deliverability issues with developers. It aims to equip participants with strategies for effectively communicating the importance of email deliverability improvements in a way that resonates with developers, while also persuading them to understand these tasks during sprint planning. We’ll explore how to showcase developers the value of these improvements, not just for the business but also in terms of user experience, to gain developer buy-in. Additionally, the session will provide practical tips on how to enable developers to implement the necessary features by aligning the work with their role and responsibilities, ensuring they understand both the technical and user-centered value of the changes. The discussion will also touch on how to measure the outcomes of these efforts, including defining key metrics that indicate success and value for the end users. Finally, the session will highlight how to share the impact of these changes with the broader team by presenting user feedback, key performance metrics, and tangible results, ensuring that everyone involved can see the direct benefits of their contributions.Take Aways: 1. How to show value to developers 2. How do we able to get the developers to develop deliverability features 3. How to measure the outcome
Workshop: Clusters, integrations & Q&A (GreenArrow)
David Harris
Networking Lunch
Networking Lunch Break, sandwiches and refreshments
Networking Break
Networking Refreshment Break
