schedule details Agenda

schedule

Welcome Reception: A sunset cruise

Join us aboard our boat for a sunset cruise of the Valencia coast, dinner and drinks to connect with your fellow delegates before the event.

Key Takeaways:

  • Food and drink on board
  • Meet other delegates
  • Connect with the lecturers

9:00am – 9:30am
Coffee Break

9.30am Advanced Deliverability Strategies with Andrew Bonar

This session covers advanced techniques for improving email deliverability, including authentication methods, list management best practices, and strategies for handling deliverability issues.

Key Takeaways:

  • Implement advanced authentication methods (SPF, DKIM, DMARC).
  • Segment email lists for targeted messaging.
  • Monitor and address deliverability issues proactively.
  • My favourite tools for getting stuff done, troubleshooting and more.

11.00AM -11.15AM Break

11.15AM R.E.S.P..E.C.T keep it real and your deliverability will be fine with Kate Barrett

Tired of deliverability advice that ignores real-world marketing needs? Kate Barrett cuts through the noise with her practical RESPECT framework that balances technical requirements with marketing objectives. In this no-nonsense session, Kate demonstrates how authenticity and subscriber-focused strategies naturally lead to improved inbox placement. Learn actionable techniques to align your deliverability practices with your brand values while avoiding common pitfalls that trigger spam filters.

Key Takeaways:

  • Learn how to implement the RESPECT framework to improve deliverability while maintaining marketing effectiveness
  • Discover how to identify and fix the invisible deliverability issues that are quietly damaging your sender reputation
  • Master the art of creating subscriber-centric email content that both people and algorithms want to see in the inbox

Bring your current campaigns for live feedback during the interactive portion.

12:30pm – 2:00pm
Lunch

2:00pm – 3:30pm
Deliverability Round Tables

Break into small discussion groups focused on specific deliverability challenges. Each table will be hosted by a different expert or experienced attendee, allowing you to choose topics most relevant to your business. Rotate after 45 minutes to maximise connections and knowledge sharing. Topics include authentication protocols, IP reputation management, content filtering solutions, and international sending challenges.

3:30pm – 4:00pm
Coffee Break

4.00pm – 5:00pm
Speed Networking: Deliverability Edition

A structured yet energetic session where you’ll connect with every attendee through brief, focused conversations. Come prepared with your biggest deliverability challenge and most valuable tip to exchange. Perfect for quickly identifying potential collaborators and mentors for deeper discussions during evening activities.

5:00pm – 6:30pm
Alicante Harbour Walk & Refreshments

Unwind with fellow attendees during a casual stroll along Alicante’s picturesque harbour, followed by refreshments at an iconic local venue. The perfect setting for continuing conversations started earlier in the day while enjoying Mediterranean views and local specialties.

9:00am – 9:30am
Coffee Break

Friday 9.30AM
Troubleshooting and Optimis
ation with Pierre Pignault

This session focuses on identifying and resolving common deliverability problems, as well as optimizing email campaigns for maximum inbox placement and engagement.

Key Takeaways:

  • Diagnose and fix common deliverability issues.
  • Optimize email campaigns for better inbox placement.
  • Improve email engagement through personalisation and segmentation.

11:00am – 11.15am Break

11:15am – 12:30pm
Panel Discussion & AMA: Deliverability Experts Unplugged

Join our distinguished panel of deliverability veterans for an unfiltered discussion on the evolving landscape of email deliverability. Bring your toughest questions for this rare opportunity to tap into the combined expertise of:

  • Kate Barrett – Founder of eFocus Marketing
  • Pierre Pignault – CEO, MailSoar
  • Andrew Bonar – Co-founder, Emailexpert

Our experts will share their battle-tested strategies, debate industry trends, and answer your specific deliverability challenges in this interactive session. Nothing is off-limits – from technical authentication issues to reputation management and beyond.

12:30pm – 2:00pm
Lunch 

2:30pm –3:30pm 
Deliverability Challenges AMA session

3:30pm –5:00pm 
Networking
Alicante Castle Tour & Views

Cap off our summit with a visit to Santa Bárbara Castle, perched 166 meters above the city. It’s just a leisurely 5-minute walk from our venue to the castle lifts, where we’ll ascend to explore this iconic 9th-century fortress. Enjoy breathtaking Mediterranean views while chatting informally about deliverability insights with your new industry connections. Comfortable walking shoes recommended.