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Brought to you in association with EasyDMARC
A primarily single-track schedule across three days on the GreenArrow Email sponsored main stage in the Auditorium, with coffee and networking across the venue supported by Halon, our Coffee & Networking Partner, helping upgrade on-site drinks service at Casa Milà – La Pedrera with Cal Blay. Selected breakout activity takes place in the EasyDMARC Lounge and GALA Library, with optional invite-only sessions on Wednesday afternoon.
Speakers: Gerasim Hovhannisyan & Alec Beglarian (EasyDMARC)
Add to calendarSpeaker: David Finger (Seznam)
A receiver's perspective on what signals genuinely move the needle, what senders consistently get wrong, and what's actually shifted in filtering since the big enforcement changes.
Add to calendarSpeaker: Kieran Cooper (Halon)
Too often senders feel like filters are the enemy, even using military-like analogies to describe the battle to get mail delivered. But what if the filters were not there? Rather than trying to beat each other, how can senders and receivers work together to fight the common enemy?
Add to calendarCoffee service supported by Halon, helping upgrade on-site drinks service to Cal Blay across all three days.
Speakers: James Hoddinott (Proofpoint); Raymond Dijkxhoorn (SURBL); Stéphane Decamps (Hornetsecurity); Melinda Plemel (Spamhaus); Moderator: Anne-Sophie Marsh (Iterable)
Conversation with blocklists cleaning up spamtrap misconceptions.
Add to calendarSpeaker: Chris Adams (Bird)
Add to calendarSpeaker: Hervé Baïle (Smartprofile)
In this lightning talk, Hervé Baïle will share Smartprofile’s practical experience integrating PowerMTA into an existing multi-channel marketing platform. Hervé will cover the main implementation choices, the technical and operational constraints behind them, how PowerMTA was connected to our internal systems and email generation stack, and the key lessons we learned along the way. He will also briefly touch on the monitoring approach we use day to day to support reliable email operations and deliverability oversight.
Add to calendarSpeaker: Todd Herr (GreenArrow Email)
Todd Herr will cover a brief history of SPF, DKIM, DMARC and ARC, explain what each does, discuss BIMI as a carrot and mailbox provider requirements as a stick for authentication, and look ahead at DKIM2 and what the future might look like if it becomes a standard.
Add to calendarBring your email infrastructure questions, deliverability, authentication or otherwise. Pressure-test ideas with the team, and explore practical solutions in a relaxed setting. Join a small group discussion or make time for a more focused 1:1 conversation. Book a slot now to reserve time with the EasyDMARC team and/or special guest Dela Quist.
Snacks and Refreshments available in the lounge. Book a slot nowNetworking coffee service supported by Halon, Coffee & Networking Partner.
Speaker: Steve Atkins (Word to the Wise)
Practical troubleshooting for DNS and authentication edge cases.
Add to calendarSpeakers: LB Blair; Varun Jain (SendPost)
Join LB Blair, Strategic Advisor, and Varun Jain, CTO at SendPost, for an analysis of nearly 4 billion messages sent over one year.
Add to calendarCoffee and networking supported by Halon.
Speaker: David Harris (GreenArrow Email)
How ESPs can use CNAME chaining and NS delegation to avoid vendor lock-in, along with how to seamlessly migrate between email delivery vendors.
Add to calendarSpeaker: Professor Richard Clayton (University of Cambridge)
This talk explains the design of DKIM2, how it records the entities that have processed an email, and why it addresses long-standing issues such as backscatter, DKIM replay and the DMARC mailing list problem. The protocol is now being standardized within an IETF working group.
Add to calendarHosts: Mike Hillyer, Tom Mairs and the KumoMTA team
Join us for an open, candid session with the engineers and experts behind KumoMTA. Whether you're evaluating MTAs, deep in a migration, or optimizing deliverability at scale, this is your chance to get real answers to real-world questions. No slides, no sales pitch, just direct access to the people building the platform. Bring your toughest challenges.
Add to calendarSpeakers: Sebastian Kluth; Franziska Kuper (CSA)
Practical view of common failure modes, early warning indicators and the remediation actions that work.
Add to calendarSpeaker: Josephine Skinner (Omnivery)
How proactive deliverability support, paired with best practice, helps even traditionally risky content reliably reach the inbox.
Add to calendarBring your email infrastructure questions, deliverability, authentication or otherwise. Pressure-test ideas with the team, and explore practical solutions in a relaxed setting. Join a small group discussion or make time for a more focused 1:1 conversation. Book a 15 minute slot now to reserve time with the EasyDMARC team and/or special guest Dela Quist. Refreshments and snacks available.
Book a slot nowSpeaker: Andrey Sas (Social Discovery Group)
A practical look at campaign anomalies, SMTP issues, deliverability metrics, notification policies and how to make sure your monitoring stack is itself healthy.
Add to calendarEasyDMARC participants: Gerasim Hovhannisyan (CEO & Founder); Alec Beglarian (VP of Deliverability); Ruben Khachatryan (Product Director); Hagop Khatchoian (Director, Professional Services); Hovsep Najarian (Manager, Deployment Services)
A specially hosted roundtable exploring what it really means to treat email as infrastructure and whether you are truly in control of the systems, dependencies and decisions behind delivery. Attendance is strictly limited, so guests should RSVP in advance if they wish to attend.
RSVP for this roundtable Add to calendarSpeakers: Kieran Cooper (Halon) & Jakub Olexa (Omnivery)
A conversation about what modern delivery teams need in the current environment in order to keep email flowing smoothly.
Add to calendarCoffee and networking supported by Halon.
Speakers: Kate Nowrouzi (Sinch); Kieran Cooper (Halon); Chris Adams (Bird); Mike Hillyer (KumoMTA); Maarten Oelering (Postmastery); David Harris (GreenArrow Email); Ruben Khachatryan (EasyDMARC)
Add to calendarSpeaker: Syed Alam (Postmastery)
This session pulls back the curtain on how SMTP responses are used in practice. We’ll explore why not all 5xx codes are truly “hard” bounces and how sender-related issues are sometimes surfaced through recipient-style errors.
Add to calendarSpeaker: Muharem Suljagic (Infobip)
How Infobip uses AI to scale deliverability expertise, giving customers immediate, actionable guidance to prevent issues and improve sending quality.
Add to calendarSpeaker: Florin Armasu (Data Innovation)
A technical how-to session on building an orchestration layer that decouples logic from sending, enabling dynamic routing across a hybrid MTA stack for business continuity and better ROI.
Add to calendarSpeaker: KAM (PCCC)
Kevin A. “KAM” McGrail shares how organizations can use “Think Evil” concepts to improve cybersecurity, creativity and honest internal discussion.
Add to calendarCoffee and networking supported by Halon, Coffee & Networking Partner.
Speaker: Jess Swazey (GreenArrow Email)
Add to calendarSpeakers: Edouard Perret; Marie Douillet (Leboncoin)
With 11 million emails a day across transactional and messaging flows, Leboncoin outgrew its aging Postfix stack. This session walks through the migration to PowerMTA on AWS, covering architecture choices, IP warm-up, bounce handling and product ownership lessons.
Add to calendarSpeaker: Giovanni Bechis (PCCC)
A historical and technical look at how RBLs evolved from transport-level indicators to richer signals, ending with a new generation of lists capable of analyzing and correlating full email content.
Add to calendarSpeaker: Erick Galembeck (Sinch)
This session explains how abuse such as form abuse and platform abuse can damage sender reputation and harm even legitimate mailers, with practical steps to prevent it without hurting deliverability.
Add to calendarCoffee and networking supported by Halon.
Speakers: Boris Pavlov; Desislava Zhivkova (Omnisend)
A practical account of what Omnisend actually implemented, where AI helped, what failed, what had to be rolled back, and why domain expertise still matters more than ever.
Add to calendarSpeakers: Laura Atkins; Lauren Meyer; Nathalie Small; Alice Spencer (Word to the Wise, SendItRight, Bird, Ometria)
Add to calendarDrinks and bites by Cal Blay, sponsored by SURBL and Postmastery.