an emailexpert production

Bullsh*t Free Event Outcomes or Why You NEED to Attend DELIVERABILITY SUMMIT TAKE AWAYS

What Metrics Matter?

When it comes to monitoring your email delivery and deliverability what are the metrics that really matter. Use metrics already available to you to identify if you have hidden delivery issues.

Who are the Vendors?

What are the tools and resources that deliverability experts and consultants use to diagnose delivery problems and asses opportunities for improvement. Many of the best tools are completely free.

What to Ask

When it comes to switching vendor what are the essential questions to ask when it comes to assessing their deliverability capabilities and ensure the best transition whoever you choose.

Growing your list safely

Does size really matter? When does it it matter and why? Having addressed these questions let us look at tried, tested ways to grow your list the right way. Uncover the secrets to doubling your list.

Dealing with being blocked

 Many legitimate marketers who thought they were doing the right thing find themselves listed. How to avoid the blocklist and what to do when you find yourself on one.

Improving Deliverability

You can rarely get 100% Inbox, 100% of the Time at 100% of ISP’s. However you can learn the steps taken by one sender to get to consistent 99.99% inbox placement at Gmail. No sorcery

Privacy in a New Era

As well as keynote presentations covering the ins and outs of GDPR, CASL, LGPD and how a host of new regulations apply to your email program. Know the risks of global legislation and how they impact your program wherever you are.

Question Time!

We will assemble a panel of leading deliverability experts from across the globe and take your questions submitted ahead of time and live on the day from select delegates. Lets deal with your burning questions and issues.

Facetime with Experts

(Platinum Pass Holders Only)
Connect directly with many of our expert speakers and panelists in zoom style group discussions addressing questions and concerns specific to your program.

Special Guest Moderator The Host with The Most

Riaz Kanani

CEO & Founder, Radiate B2B

Join us on Hopin and Interact with Panelists & Ask The Experts

Dela Quist

Founder and CIO, Alchemy Worx

Ryan Phelan

Chief Marketing Officer, Origin Email

Christopher Marriott

President & Founder, Email Connect LLC

Jeanne Jennings

CEO, Email Optimization Shop, General Manager, Only Influencers, Programming Chair, Email Innovations Summit

Udeme Ukutt

Postmaster, Linkedin

Adeola Sole

Senior Consultant, Holistic Email Marketing

Priyanka Roy

Director, Customer Success N.Europe at Validity Inc.

Sandra Schubert

Email Strategist, Validity

Jennifer Nespola Lantz

Director of Deliverability, Zeta Global

Zach Labenberg

Vice President of Client Strategy, DMi Partners

Kate Barrett

Owner, Director, eFocus Marketing

Janet Roberts

Owner, Content by Janet Roberts

Jim Tinney

VP of Sales & Marketing, FreshAddress, LLC

Luke Glasner

Email Marketing Consulting & Analysis, Glasner Consulting

Lauren Meyer

VP of Industry Relations and Compliance, Kickbox

Jonathan Pay

Consultant, Holistic Email Marketing

Meet The Deliverability Summit 2020 Keynotes & Presenters

Alice Cornell

Deliverability, Change.org

Kath Pay

Founder, Holistic Email Marketing

Antony Humphreys

Product Owner - Email, The Royal Society for the Protection of Birds (RSPB)

Raymond Dijkxhoorn

Founding Member, SURBL

Chaitanya Chinta

Global Head - Email Business at Netcore, Cofounder & Deliverability Guy at Pepipost

Rob McEwen

Founder & CEO, invaluement

Priyanka Roy

Director, Customer Success N.Europe at Validity Inc.

Balasubbhramaniyam Ayyaswaami

Head of Online Business, Pepipost by Netcore

Guy Hanson

VP, Customer Engagement, Validity

Sandra Schubert

Email Strategist, Validity

Keith Reinhardt

Marketing Manager, FreshAddress

Tejas Pitkar

Product Marketing, Netcore

Matt Vernhout

Deliverability, Netcore

Zakir Shaikh

Founder & CEO, StopSpoof

Andrew Bonar

Founder, emailexpert

Special 'Virtual' Guests - Exclusive Recorded Replay InboxExpo Blocklist Industry Leaders Panel

James Hoddinott

Director, Security Operations, Cloudmark Products, Proofpoint

Raymond Dijkxhoorn

Founding Member, SURBL

Simon Forster

Director, Spamhaus

Atro Tossavainen

Founder, Partner, Anti-Spammer, Koli-Lõks OÜ

Rob McEwen

Founder & CEO, invaluement

SCHEDULE DETAILS SCHEDULE

Times below are displayed as Central European Time (UTC +1)

Main Stage

9:30 - 9:55

Welcome Networking Hosted by Netcore

9:55 - 10:00 AM
speaker-1

Andrew Bonar

Welcome from Organiser

A welcome from the team at emailexpert.

10:00 - 10:25 AM
speaker-1

Sandra Schubert

speaker-2

Priyanka Roy

Deliverability 101: Debunk the Jargon

If you’re new to email and looking for a thorough primer or a marketing generalist looking for a quick refresher, this comprehensive reference will give you the foundation you need to navigate the complex world of email marketing.

10:25 - 10:45 AM
speaker-1

Sandra Schubert

speaker-2

Priyanka Roy

Ask The Experts Anything

Join Team Validity and ask your deliverability questions, there is no such thing as a stupid question. From Deliverability Terminology to Deliverability woes.

10:45 - 11:15 AM
speaker-1

Chaitanya Chinta

The untold convergence of ESP, Marketers, and Anti-spam filters

The untold convergence of ESP, Marketers, and Anti-spam filters

12:10 - 12:30 AM
speaker-1

Andrew Bonar

speaker-2

Kate Barrett

True Deliverability ™ lets Redefine Things

A fast punchy presentation from Andrew Suroor Bonar. The tools and resources used by the professionals when it comes to deliverability and reputation.

11:15 - 12:10 AM/PM
speaker-1

Riaz Kanani

speaker-2

Dela Quist

speaker-3

Adeola Sole

Expert Panel: Deliverability for Ecommerce

A panel of industry experts for an enlightening debate on the importance and role of deliverability in the life of an email marketer

12:30 - 13:15 PM
speaker-1

Alice Cornell

Throwing out the deliverability rulebook..

What happens when the rules no longer apply? When Covid-19 hit that is exactly the situation Alice Cornell from change.org found herself in.

13:15 - 14:00 PM
speaker-1

Guy Hanson

speaker-2

Antony Humphreys

Disruption & Evolution: Why Email Shone in the 2020 Darkness

In marketing, we often talk about disruptions and going viral. In 2020, it was a real virus that turned marketing temporarily upside down. Validity has carried out an in-depth examination of 2020’s global email data, and Guy will review unique analysis to explain what happened, the impact on email deliverability and engagement, the rapid evolution as email programs adapted, and how to apply these lessons to improve future campaign performance. Joining Guy will be Antony Humphreys from the RSPB, who will provide illustrations, explaining how RSPB responded to the Covid crisis by expanding email activity to reach the widest possible audience – while maintaining great deliverability in the process.

Attendees will learn:

• What happened in the world of email as Covid-19 took off.

• How the email landscape radically shifted and programs adapted.

• What successful email marketers like RSPB are doing now.

• Key learnings as you prepare your email program for 2021.

14:10 - 14:30 PM

Delegates Networking

Join our version of video chat roulette and network directly with your peers.

14:30 - 15:30 PM
speaker-1

Simon Forster

speaker-2

Atro Tossavainen

speaker-3

James Hoddinott

The Exclusive Blocklist Insiders Panel

Leaders from Spamhaus, SURBL, ProofPoint, Invaluement & Koliloks answered questions for the first time at Inbox Expo 2020. An Exclusive REPLAY

15:30 - 16:00 PM
speaker-1

Rob McEwen

speaker-2

Chaitanya Chinta

Ask the Experts: Let's Talk Spam

The founder of the Invaluement blocklist, Rob McEwen and Email Guy Chaitinya Chintu talk spam and take your questions.

16:00 - 16:40 PM
speaker-1

Kath Pay

From 0% to 100% Deliverability at Gmail

Be warned, the following sentence can spike fear in even the hardiest and most experienced email marketer: “Our Gmail deliverability is down!”.

Those of us who have been in this situation know that deliverability is an art, but it often has been thought of as being a mystical art. Happy to say, you do not need to become a mystic or a magician to have good deliverability – just some solid know-how and a lot of common sense.Join Kath Pay, who has been practising the art of deliverability for over 16 years, and see how her client improved their deliverability and went on to reap a 297% YoY increase in revenue for their Black Friday and Christmas campaigns.

16:40 - 17:00 PM
speaker-1

Adeola Sole

speaker-2

Kath Pay

Ask the Experts: Kath and the Holistic Email team

Questions about the presentation or anything about email marketing at all really? Kath and her team are on hand to answer your questions.

17:00 - 17:50 PM
speaker-1

Christopher Marriott

speaker-2

Jeanne Jennings

speaker-3

Ryan Phelan

Email Benchmark 2020

A look at the learnings from 50 Billion emails sent post Covid-19 special guests Ryan Phelan and Chris Marriott

17:50 - 18:10 PM

Delegate Networking Session

Meet with your other delegates and peers in our one to one video chat roulette session.

18:10 - 18:30 PM

Explore the Expo

Visit our generous sponsors and partners in the Expo area and see what they have available on offer for you.

18:30 - 19:00 PM
speaker-1

Keith Reinhardt

What happened to data quality post Covid-19?

Teams got furloughed, email campaigns paused.. well that was the story for some. What are the learnings from the changes brought about by the pandemic.

19:00 - 19:45 PM
speaker-1

Jim Tinney

speaker-2

Luke Glasner

speaker-3

Jennifer Nespola Lantz

Panel Discussion on Growing Your List Safely

19:45 - 20:15 PM

The Deliverability SquareTable Unconference Session

A group discussion where delegates can come on cam to network with speakers, organisers, sponsors and other delegates. Ask questions and more.

20:15 - 20:45 PM
speaker-1

Matt Vernhout

The fundamentals of Authentication from SPF to BIMI

Let us take a look at what has changed in the world of authentication and getting beyond SPF with Matthew Vernhout from Netcore

20:45 - 21:20 PM
speaker-1

Udeme Ukutt

speaker-2

Matt Vernhout

speaker-3

Zakir Shaikh

Expert Panel: All about Authentication in Email

Leaders in email and authentication discussing recent innovations and taking audience questions.

21:25 - 22:00 PM
speaker-1

Zakir Shaikh

Authentication Deep Dive

With a solid understanding of the basics a 'Deep Dive' into headers. Importance of Sender, From & Reply-To Email Headers with Zakir Shaikh of StopSpoof

22:00 - 22:40 PM
speaker-1

Raymond Dijkxhoorn

The Blocklists Want a Chat

Raymond Dijkxhoorn, co-Founder SURBL has something to say to Marketers and Marketing platforms

22:40 - 22:45 PM
speaker-1

Andrew Bonar

Thank you and wrap up from emailexpert

A thank you to our sponsors, partners and delegates from the team at Emailexpert UK Ltd.