When it comes to monitoring your email delivery and deliverability what are the metrics that really matter. Use metrics already available to you to identify if you have hidden delivery issues.
What are the tools and resources that deliverability experts and consultants use to diagnose delivery problems and asses opportunities for improvement. Many of the best tools are completely free.
Many legitimate marketers who thought they were doing the right thing find themselves listed. How to avoid the blocklist and what to do when you find yourself on one.
You can rarely get 100% Inbox, 100% of the Time at 100% of ISP’s. However you can learn the steps taken by one sender to get to consistent 99.99% inbox placement at Gmail. No sorcery
We will assemble a panel of leading deliverability experts from across the globe and take your questions submitted ahead of time and live on the day from select delegates. Lets deal with your burning questions and issues.
(Platinum Pass Holders Only)
Connect directly with many of our expert speakers and panelists in zoom style group discussions addressing questions and concerns specific to your program.
CEO & Founder, Radiate B2B
Riaz has spent his career innovating and disrupting marketing and advertising for the best part of 20 years. He exited his video advertising platform to Silverpop (now IBM), where he scaled their B2B and B2C marketing automation products internationally. Today Riaz is back disrupting B2B marketing, launching Radiate B2B and providing a new way to proactively reach specific companies with advertising across the Internet and one of the critical building blocks of an account based marketing programme.
Riaz regularly speaks on advertising, marketing and scaling businesses. He has delivered these at some of the largest marketing events globally as well as on the BBC and ITV. He was previously a member of the DMA Email Marketing Council and Judge of its prestigious awards.
Founder and CIO, Alchemy Worx
Dela Quist, is CEO of Alchemy Worx the largest email marketing agency. He is a highly experienced expert email marketer with a strong background in digital media and advertising.
Services include: email marketing strategy, email marketing best practice, email campaign planning, email design, email copywriting, HTML email production, email campaign deployment, email delivery and reputation, spam filter avoidance, reporting, and analysis. Title Author Speaker and Recognized Authority on Digital & Email Marketing
Chief Marketing Officer, Origin Email
Ryan Phelan brings nearly two decades of global online marketing experience to Origin Email, focusing on driving GTM strategies for high growth SaaS software and Fortune 250 companies. Ryan is a respected thought leader and nationally distinguished speaker with a history of experience from Adestra, Acxiom, BlueHornet, Sears Holdings, Responsys and infoUSA. Ryan has developed digital strategies for companies like Canadian Tire, Capital One, Hewlett-Packard (Global), Skype, CenturyLink, Sprint, FedEx, First National Bank of Omaha, and U.S. Bank and others. He was named one of the top 30 strategists in online marketing and is the Chairman Emeritus of the EEC Advisory Board. Ryan is also involved many companies in the start-up space as an advisor, board member and investor.
President & Founder, Email Connect LLC
As President of Email Connect, I bring years of digital marketing experience to help our marketing clients connect with the right marketing technology solutions for email acquisition and ESP selection. When it comes to understanding the current pricing of email and multichannel marketing services, no one can come close to the insight I have from our work with our Clients. Previously I served as a tenured executive at Acxiom, managing and expanding its global digital and email services division. More recently I was VP of Consulting for The Relevancy Group. I served on the Board of Directors for eDataSource, and helped guide it to a successful acquisition by Sparkpost. I serve as an adviser for a diverse set of companies including AudiencePoint and Shotzr. Additionally, I am a regular contributor on email marketing and RFP management for emailvendorselection.com.
CEO, Email Optimization Shop, General Manager, Only Influencers, Programming Chair, Email Innovations Summit
Jeanne Jennings is Founder and CEO of Email Optimization Shop, a boutique consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. She and her team make their clients’ email marketing initiatives more effective and more profitable.
She is also general manager of Only Influencers, the original community of email industry professionals, and programming chair of the annual Email Innovations Summit. And Jeanne is an adjunct professor, teaching digital marketing in the masters program at Georgetown University.
As a recognized expert in the email marketing world, Jeanne is a sought-after speaker and author on industry topics. She has over 20 years of experience in the email and online marketing and product development world.
For more than 15 years Jeanne has been focused primarily on email marketing, beginning when she was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country’s largest B2B publisher.
Jeanne is a long-time resident of Washington DC; she earned her MBA from Georgetown University (Hoya Saxa!) and is an avid hockey fan (Let’s Go Caps!).
Postmaster, Linkedin
Udeme is an email industry veteran with almost 2 decades of thought leadership - in engineering-based postmaster & policy liaison roles. As a Postmaster & Sr. Systems Software Engineer at LinkedIn, he advocates for the best LinkedIn member experience with high-level compliance of email industry best practices & tech standards in policy, deliverability, authentication & more. In 2019 he collaboratively implemented the emergent “Brand Indicators for Message Identification" (BIMI) pilot tech spec - which enables the use of a brand-controlled “trusted” logo. A few years prior to that, he co-authored the “Global Email Marketing Compliance Guide,” a 70-country look-up matrix.
Udeme holds active volunteer leadership roles at M3AAWG (board member & Training Committee co-chair) and the ANA EEC (board member, Practices & Standards subcommittee, 2021 Conference Planning Committee) - and regularly presents & write about email best practices. He also officiates collegiate & tournament tennis.
Senior Consultant, Holistic Email Marketing
Adeola has numerous experience in the retail, media and travel industries. From high-end fashion to fast speed trains and much in-between, she’s consulted on successful data-led eCRM strategies and implemented growth opportunities with the customer journey as a key focus.
Director, Customer Success N.Europe at Validity Inc.
Priyanka is the Director of Customer Success at Validity for Northern Europe. She has over 15 years of experience in General Insurance and IT sectors where she has always been passionate about data. Most recently she was heading up the Client Services team for N.Europe at Return Path(Now a part of Validity) where she spent 9 years immersed in all things email. Priyanka has also contributed as a thought leader where she has shared her Email insights in Industry events like Festival of Marketing, Future of Email, Emarsys Revolution and several Return Path Academies. She hopes to continue to be more involved with the community as an active contributor with Industry bodies like the DMA , M3AAWG and many others. Priyanka has received her IDM award in Email marketing in 2013.
In her free time Priyanka is an avid reader, plays indoor sports like Badminton and Table Tennis, loves to travel and lastly is a foodie who thinks cooking can be a great stress buster.
Email Strategist, Validity
Sandra began her career in email when she joined Return Path in June 2010.
After three years of supporting RP’s Channel Partners, she moved to the Client Success Team where she was able to share what she had learned by providing consultative support and troubleshooting deliverability issues. Since then, Sandra took on another challenge as Email Strategist, helping clients define and implement email best practices to meet their business needs, improve their performances and refines their email program.
Outside of work Sandra is a passionate diver. In her free time, you can find her somewhere on the planet chasing turtles, sharks or dolphins underwater.
Director of Deliverability, Zeta Global
Championing industry best practices while serving clients and solving both delivery and deliverability issues, I aim to be the bridge between marketer and receiver to facilitate successful inboxing and support campaign performance. I started in media planning and I tripped and fell into the email marketing world 15 years ago. Since then I’ve dabbled in many aspects of the email flow from creation to deployment and through to delivery to the inbox. My most fascinating and enjoyable topics have been around deliverability and the intricacies behind delivering mail successfully, which I’m so very fortunate to have as my focus these past 7 years.
Vice President of Client Strategy, DMi Partners
Zach has been developing innovative and effective email strategies at DMi Partners for some of America’s leading consumer brands since 2011. Specializing in building subscriber acquisition campaigns, he has championed approaches that allow brands to achieve their list growth goals without jeopardizing engagement rates.
Focused on promoting client growth by uncapping the potential of their email marketing programs, Zach excels at engineering opt-in campaigns that allow brands to significantly expand their marketing reach and best communicate with their target audience.
Even as the email medium continues to expand, many brands struggle to implement an acquisition strategy that can accomplish scale, quality and consistency. Zach’s mission is to design and implement innovative solutions to solve this predicament. The culmination of these efforts are highly accountable programs to help clients establish an immediate proof-of-concept, including a revolutionary Cost Per Lead structure that allows brands to budget to the exact spend needed to achieve their subscriber growth goals.
The acquisition campaigns engineered by Zach are closely integrated with our client's email service providers to ensure that new investments yield immediate, provable value that help brands maximize their ability to acquire new, engaged email subscribers.
At a Glance
Disciplines: Email Marketing, Database Acquisition
Expertise:
Education: Temple University
Owner, Director, eFocus Marketing
With over 13 years experience working directly on client email marketing programs, I have a proven track record of increasing results; from opens and clicks to conversions. Speaking, blogging, research and being a regular contributor to Smart Insights, an IDM tutor and DMA council member for almost 3 years, means that I am always up to date with the latest email marketing news to feed my passion!
VP of Sales & Marketing, FreshAddress, LLC
Email Marketing Consulting & Analysis, Glasner Consulting
VP of Industry Relations and Compliance, Kickbox
Experienced Vice President of Delivery with a demonstrated history in the email industry, with strong focus on Deliverability and Compliance. Data nerd at heart. Skilled in Digital Strategy, Management, Email Marketing, Email Deliverability, Customer Success Management and SaaS Operations. Strong information technology professional with a BA focused in Communications & Advertising from Robert Morris University.
Consultant, Holistic Email Marketing
With over 13 years of experience in email marketing, Jonathan is the world’s first second-generation email marketer. Having worked for service providers, agencies, and brands, he brings along an understanding of code, design, and strategy with a focus on excellent customer experiences.
Deliverability, Change.org
World is committed to making participation in the event a harass ment free experience for everyone, regardless of level experience gender, gender identity and expression
Founder, Holistic Email Marketing
Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Product Owner - Email, The Royal Society for the Protection of Birds (RSPB)
While Antony started his career as a electrical engineer some 30 years ago, he has been involved with sales, marketing and customer service for more than 25 years. In that time, he has worked with brands such as KP, McVities and L'Oreal, as well as others within the insurance and mobile telecommunications industries.
Antony’s experiences allowed him to gain a thorough appreciation for sales, marketing and customer experience across a diverse range of sectors, before landing in the inbox of email when he joined Oxford-based Adestra. While with the company, Antony supplied email consultancy and customer success support to many brands including Lloyds Banking Group, NSPCC and Dominos Pizza. He strongly believes that email can only be part of a truly one-to-one experience if companies capitalise on powerful zero-party data, and follow data ethicacy principles around consent.
Antony currently works with The Royal Society for the Protection of Birds (RSPB), the largest nature conservation charity in the UK, using email to bring people closer to nature and showcase the wonderful and diverse environment in which we live.
He is a proud father of three daughters - yet retains almost a full head of hair.
Founding Member, SURBL
Raymond is one of the founders of SURBL, the system used by many mailbox providers to identify spammy websites in email messages.
Raymond is also the owner of e-Hawk, a system implemented by companies like the CM Group, Mailchimp and ConstantContact to help identify bad actors attempting to create access accounts on their systems.
Raymond Dijkxhoorn, a security expert and entrepreneur who has spent much of his career making life harder for cybercrooks and spammers.
- Brian Krebs, krebsonsecurity.com
Global Head - Email Business at Netcore, Cofounder & Deliverability Guy at Pepipost
Founder & CEO, invaluement
Professional system administrator since 1996, computer enthusiast since the mid-eighties. Linux, UNIX, cybersecurity, storage, backup, e-mail, anti-spam. Small business owner, entrepreneur, contractor. Looking for contracts primarily, not direct employment offers.
Director, Customer Success N.Europe at Validity Inc.
Priyanka is the Director of Customer Success at Validity for Northern Europe. She has over 15 years of experience in General Insurance and IT sectors where she has always been passionate about data. Most recently she was heading up the Client Services team for N.Europe at Return Path(Now a part of Validity) where she spent 9 years immersed in all things email. Priyanka has also contributed as a thought leader where she has shared her Email insights in Industry events like Festival of Marketing, Future of Email, Emarsys Revolution and several Return Path Academies. She hopes to continue to be more involved with the community as an active contributor with Industry bodies like the DMA , M3AAWG and many others. Priyanka has received her IDM award in Email marketing in 2013.
In her free time Priyanka is an avid reader, plays indoor sports like Badminton and Table Tennis, loves to travel and lastly is a foodie who thinks cooking can be a great stress buster.
Head of Online Business, Pepipost by Netcore
VP, Customer Engagement, Validity
Guy is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognised as an email & data expert and thought leader.
Over the past decade Guy led Return Path’s global consulting team and worked with world-famous clients across 6 continents to improve their email delivery, subscriber engagement and revenue.
Now Validity’s VP for Customer Engagement (International), he continues to explore his passion for email and data and share it with his clients to maximise their program value. He’s a strong believer in giving back to his community, speaking at flagship events, providing training, and producing fresh and insightful thought leadership
Outside of work, Guy has had long-term involvement with the DMA, currently sitting on the email council and involved with key pieces of research. He is a regular contributor to the industry press, and a 3-time finalist as data storyteller of the year!
Email Strategist, Validity
Sandra began her career in email when she joined Return Path in June 2010.
After three years of supporting RP’s Channel Partners, she moved to the Client Success Team where she was able to share what she had learned by providing consultative support and troubleshooting deliverability issues. Since then, Sandra took on another challenge as Email Strategist, helping clients define and implement email best practices to meet their business needs, improve their performances and refines their email program.
Outside of work Sandra is a passionate diver. In her free time, you can find her somewhere on the planet chasing turtles, sharks or dolphins underwater.
Marketing Manager, FreshAddress
Keith is the Marketing Manager at FreshAddress where he is responsible for implementing strategies that build brand awareness, generate leads, and drive corporate growth.
Product Marketing, Netcore
Tejas Pitkar is a product marketer and also handles Industry Relations at Netcore Solutions – Asia’s largest ESP.
He likes writing blogs, sharing the email knowledge and making thought provoking videos on all things email on the youtube channel - “Email Talk”.
In his personal time, he enjoys hiking, backpacking , reading books and drinking his favourite Chai.
Deliverability, Netcore
Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with two decades of experience in email marketing. Matthew is Netcore’s Vice President Deliverability North America, a digital marketing and privacy advocate, the chairperson of the Email Experience Council (eec), director at large with the Coalition Against Unsolicited Commercial Email (CAUCE), Marketing Chair with the AuthIndicators Working Group, founder of the Canadian Email Summit, and co-founder of Privacy Summit North. He is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, speaking frequently at email marketing and technology conferences around the globe, and maintaining his celebrated blog, EmailKarma.net.
Founder & CEO, StopSpoof
More than 12+ years of experience in the hard-core EMAIL platforms and solutions.
Starting career with Email Hosting vertical and later onwards becoming the most sought-after person for Email Marketing/Deliverability in the Indian market.
Founder, emailexpert
World is committed to making participation in the event a harass ment free experience for everyone, regardless of level experience gender, gender identity and expression
Director, Security Operations, Cloudmark Products, Proofpoint
Founding Member, SURBL
Raymond is one of the founders of SURBL, the system used by many mailbox providers to identify spammy websites in email messages.
Raymond is also the owner of e-Hawk, a system implemented by companies like the CM Group, Mailchimp and ConstantContact to help identify bad actors attempting to create access accounts on their systems.
Raymond Dijkxhoorn, a security expert and entrepreneur who has spent much of his career making life harder for cybercrooks and spammers.
- Brian Krebs, krebsonsecurity.com
Founder, Partner, Anti-Spammer, Koli-Lõks OÜ
Professional system administrator since 1996, computer enthusiast since the mid-eighties. Linux, UNIX, cybersecurity, storage, backup, e-mail, anti-spam. Small business owner, entrepreneur, contractor. Looking for contracts primarily, not direct employment offers.
Founder & CEO, invaluement
Professional system administrator since 1996, computer enthusiast since the mid-eighties. Linux, UNIX, cybersecurity, storage, backup, e-mail, anti-spam. Small business owner, entrepreneur, contractor. Looking for contracts primarily, not direct employment offers.
Andrew Bonar
A welcome from the team at emailexpert.
Sandra Schubert
Priyanka Roy
If you’re new to email and looking for a thorough primer or a marketing generalist looking for a quick refresher, this comprehensive reference will give you the foundation you need to navigate the complex world of email marketing.
Sandra Schubert
Priyanka Roy
Join Team Validity and ask your deliverability questions, there is no such thing as a stupid question. From Deliverability Terminology to Deliverability woes.
Chaitanya Chinta
The untold convergence of ESP, Marketers, and Anti-spam filters
Andrew Bonar
Kate Barrett
A fast punchy presentation from Andrew Suroor Bonar. The tools and resources used by the professionals when it comes to deliverability and reputation.
Riaz Kanani
Dela Quist
Adeola Sole
A panel of industry experts for an enlightening debate on the importance and role of deliverability in the life of an email marketer
Alice Cornell
What happens when the rules no longer apply? When Covid-19 hit that is exactly the situation Alice Cornell from change.org found herself in.
Guy Hanson
Antony Humphreys
In marketing, we often talk about disruptions and going viral. In 2020, it was a real virus that turned marketing temporarily upside down. Validity has carried out an in-depth examination of 2020’s global email data, and Guy will review unique analysis to explain what happened, the impact on email deliverability and engagement, the rapid evolution as email programs adapted, and how to apply these lessons to improve future campaign performance. Joining Guy will be Antony Humphreys from the RSPB, who will provide illustrations, explaining how RSPB responded to the Covid crisis by expanding email activity to reach the widest possible audience – while maintaining great deliverability in the process.
Attendees will learn:
• What happened in the world of email as Covid-19 took off.
• How the email landscape radically shifted and programs adapted.
• What successful email marketers like RSPB are doing now.
• Key learnings as you prepare your email program for 2021.
Join our version of video chat roulette and network directly with your peers.
Simon Forster
Atro Tossavainen
James Hoddinott
Leaders from Spamhaus, SURBL, ProofPoint, Invaluement & Koliloks answered questions for the first time at Inbox Expo 2020. An Exclusive REPLAY
Rob McEwen
Chaitanya Chinta
The founder of the Invaluement blocklist, Rob McEwen and Email Guy Chaitinya Chintu talk spam and take your questions.
Kath Pay
Be warned, the following sentence can spike fear in even the hardiest and most experienced email marketer: “Our Gmail deliverability is down!”.
Those of us who have been in this situation know that deliverability is an art, but it often has been thought of as being a mystical art. Happy to say, you do not need to become a mystic or a magician to have good deliverability – just some solid know-how and a lot of common sense.Join Kath Pay, who has been practising the art of deliverability for over 16 years, and see how her client improved their deliverability and went on to reap a 297% YoY increase in revenue for their Black Friday and Christmas campaigns.
Adeola Sole
Kath Pay
Questions about the presentation or anything about email marketing at all really? Kath and her team are on hand to answer your questions.
Christopher Marriott
Jeanne Jennings
Ryan Phelan
A look at the learnings from 50 Billion emails sent post Covid-19 special guests Ryan Phelan and Chris Marriott
Meet with your other delegates and peers in our one to one video chat roulette session.
Visit our generous sponsors and partners in the Expo area and see what they have available on offer for you.
Keith Reinhardt
Teams got furloughed, email campaigns paused.. well that was the story for some. What are the learnings from the changes brought about by the pandemic.
Jim Tinney
Luke Glasner
Jennifer Nespola Lantz
A group discussion where delegates can come on cam to network with speakers, organisers, sponsors and other delegates. Ask questions and more.
Matt Vernhout
Let us take a look at what has changed in the world of authentication and getting beyond SPF with Matthew Vernhout from Netcore
Udeme Ukutt
Matt Vernhout
Zakir Shaikh
Leaders in email and authentication discussing recent innovations and taking audience questions.
Zakir Shaikh
With a solid understanding of the basics a 'Deep Dive' into headers. Importance of Sender, From & Reply-To Email Headers with Zakir Shaikh of StopSpoof
Raymond Dijkxhoorn
Raymond Dijkxhoorn, co-Founder SURBL has something to say to Marketers and Marketing platforms
Andrew Bonar
A thank you to our sponsors, partners and delegates from the team at Emailexpert UK Ltd.
